Beautiful Losers is pleased to present MAELSTROM – a limited edition collection of soft and hard goods with acclaimed contemporary artist Andrew Schoultz. This collection is released on the occasion of Schoultz's exhibition MAELSTROM, on view at Alloy in the downtown Los Angeles Arts District opening May 1 through May 31.
Alloy
525 S Santa Fe Ave
Los Angeles, CA 90013
alloyla.com
Thurs-Sat 12-5pm
Alloy
525 S Santa Fe Ave
Los Angeles, CA 90013
alloyla.com
Thurs-Sat 12-5pm
This collection is one run only and will not be made again.
The preorder window opens April 24 and closes May 31.
The preorder window opens April 24 and closes May 31.
The MAELSTROM collection includes our growing line of basics such as custom dyed t-shirts and hoodies featuring a heavy dose of hand made detailing including embroidery and complex printing techniques. The collection also includes more intricate custom cut and sew pieces including jackets and our new line of technical performance wear.
The skateboards are fully dipped by hand in lacquer monochrome finishes, creating an almost sculptural dimensionality - including a spectacular lenticular board featuring a moving, dynamic graphic!
Each element draws directly from Schoultz's iconography—explosive tornadoes, collapsing monuments, surveillance eyes, and storm-wracked warhorses—rendered with the bold intensity that defines his visual universe.
The skateboards are fully dipped by hand in lacquer monochrome finishes, creating an almost sculptural dimensionality - including a spectacular lenticular board featuring a moving, dynamic graphic!
Each element draws directly from Schoultz's iconography—explosive tornadoes, collapsing monuments, surveillance eyes, and storm-wracked warhorses—rendered with the bold intensity that defines his visual universe.
Andrew Schoultz x Beautiful Losers
MAELSTROM, 2025
Exhibitions:
Maelstrom, Alloy, Los Angeles, 2025
Maelstrom, Alloy, Los Angeles, 2025
Andrew Schoultz's practice is known for its urgency, intricacy, and symbolism. Emerging from a foundation in graffiti and skateboarding, his visual language is a whirlwind of historical references, political critique, and spiritual symbolism. With recurring imagery—brick walls, crashing waves, serpentine tornadoes, all-seeing eyes, and horses on the brink of stampede—Schoultz confronts viewers with the instability of our global systems.
The MAELSTROM collection distills this charged aesthetic into functional and wearable forms, continuing Schoultz's commitment to accessibility and mass communication. The designs collapse the boundaries between object and message. Each item becomes both artifact and statement.
While the exhibition includes a survey of Schoultz's significant installation works of the past decade and a series of new works, the capsule collection translates his visual and conceptual lexicon into a fully realized limited-edition product drop—inviting collectors, fans, and first-time viewers alike to take a piece of the storm home with them.